Marketing E-Resources in Festus Aghagbo Nwako Digital Library (FANDL) for Improved Access for Implementation of Project 200

Obioma Loveth Obiekwe; Victoria Obianuju Ezejiofor; Ugochi Iruoma Egwuonwu

Obioma Loveth Obiekwe Nnamdi Azikiwe University Library, Awka
Victoria Obianuju Ezejiofor Nnamdi Azikiwe University Library, Awka
Ugochi Iruoma Egwuonwu Nnamdi Azikiwe University Library, Awka

Keywords: E-Resources, Marketing Tools, Academic Libraries, Festus Aghagbo Nwako Library

Abstract

Electronic information resources are invaluable assets in higher education, yet awareness of these resources among students and academics in many Nigerian universities seems to be low. The paper sought to find out the various tools which Festus Aghagbo Nwako Digital Library (FANDL) uses to market E-resources and the limiting factors. The respondents were 60 library users (students, lecturers, and researchers) selected through simple random sampling. The instruments used were questionnaire, oral interview,s and observation checklists. The study revealed that the major tools used for marketing E-Resources in FANDLare social media, seminars and workshops. The study recommended the formulation of a written policy for marketing EIRs and the provision of sufficient funds.